How Do You Sell a High-End Product?
Here's Your Step-by-Step Guide to Digital Marketing for the Modern American Dream
This eBook explores some of the most important digital marketing best practices for companies like yours that provide these upscale products and services, as well as the ways you could be utilizing a marketing automation platform to make the most of your digital marketing efforts.Whether you call your products upscale, premier, luxury, high end, etc., it all boils down to the fact that you’re selling something special — something your clients worked hard to be able to buy, thought a lot about before purchasing, and that they will take pride in owning.
Here's a Sneak Peek at the Table of Contents:
- Understanding Luxury in Terms of Value. Product Positioning and Strategy
- Who is Your Ideal Buyer? Developing Buyer Personas
- Your Goal is Not to Sell, But to Inspire. Content Marketing Over Sales
- “Luxury” is Not Only the Product, But Also the Experience. Customer Experience and Social Media
- Start an Exclusive Email Club. Harness the Power of Email Marketing
- Personalization is a Game-Changer. Talk Directly to Your Prospects
- Continue to Delight Your Customers. Post-Purchase Marketing and Brand Reputation
If you believe in the excellent value of your product, others will too — you just need to know how to get started!